DeMet’s Candy Company Launches New Flipz® Flavor: Birthday Cake

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New Flavor and Mini Sizes Launch at Sweets & Snacks Expo, Available to Consumers Fall 2015

Stamford, Conn., May 4, 2015– DeMet’s Candy Company, maker of America’s most beloved chocolate indulgences including TURTLES® and FLIPZ®, is introducing a new flavor to America’s best-selling chocolate-covered pretzel lineup. FLIPZ® Birthday Cake will launch at the Sweets & Snacks Expo and be available to consumers nationwide in Fall 2015.

In addition to the new flavor, FLIPZ ® is launching new 2 oz bags of the milk chocolate and white fudge flavors to increase the ease of snack opportunities and provide ideal lunchbox solutions.

FLIPZ® are available nationwide at food, mass, drug, convenience, and retail chains including Target, Wal-Mart and Walgreens.  The new products will be available at pricing in line with existing items of the same size.

FLIPZ® Birthday Cake 5 oz standup pouch

FLIPZ® 2 oz minis in milk chocolate or white fudge

FLIPZ® pretzels are slow-baked in a traditional brick oven using a proprietary recipe, then instantly enrobed in the choicest chocolate to lock in their freshness. FLIPZ® flavors include milk chocolate, white fudge, chocolate mint, dark chocolate and the new birthday cake.


As America’s best-selling chocolate-covered pretzel, FLIPZ® is a flippin’ awesome snack. DeMet’s Candy Company takes great pride in making FLIPZ® and starts with fresh-baked, brick-oven pretzels crafted in the heart of Pennsylvania. Then each golden pretzel is slow-baked to perfection and enrobed in one of our delicious premium chocolate coatings. Our dedication to high quality ingredients and a traditional manufacturing process continues to make FLIPZ® the number one brand of chocolate covered pretzels. FLIPZ® are available in a variety of flavors and sizes at national retailers such as Target, Wal-Mart and Walgreens across the country. To learn more, visit


DeMet’s Candy Company makes America’s most beloved chocolate indulgences including the timeless classic, TURTLES® Caramel Nut Clusters and the irresistible anytime snack, FLIPZ®. Taking great pride in honoring the traditions George DeMet intended when his family opened his first candy store back in the early 1920’s, it’s the DeMet way to use only the very best ingredients. From baking pretzels fresh in house daily, to taking the time to make homemade caramel, and sourcing world-class chocolates and premium nuts, all of DeMet’s confections are sure to delight. To learn more, visit